PAN CON TOMATE

Bold growth. Human touch.

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We help brands and leaders grow through sharp strategic insight, hands-on execution, and a very human approach.

PAN CON TOMATE is not your average consulting agency. We help businesses grow — and people grow with them.

We partner with brands facing complex commercial challenges: declining market share, unclear positioning, scaling pains, or evolving portfolios. With decades of experience in CPG, fashion, lifestyle and platform brands, we bring clarity, structure and momentum — working hands-on on everything from brand architecture to GTM planning, customer strategy to team setup.

We support leaders and teams navigating change. Whether it’s leadership coaching, team development or founder sparring, we focus on unlocking people’s potential to lead with clarity, energy and connection.

Our deep industry knowledge, hands-on approach, and dynamic energy help clients find new opportunities, position themselves for long-term success, and thrive in competitive markets.

Serving fresh perspectives, always.

OUR APPROACH

We collaborate closely with founders and teams to develop brand, marketing and commercial strategies that foster shared ownership and consensus.

By addressing the hard stuff of managing deliverables and the soft stuff related to people dynamics, we ensure a comprehensive approach to driving success and growth.

We believe turning a brand around takes more than just a strategic reset and new marketing plan: a mentality shift is a key success factor.

We continuously dare our clients to think like a newcomer or a challenger brand.

SERVICES

Brand Strategy

Your brand strategy is the bedrock upon which all future growth is built. At PAN CON TOMATE, we craft strategies that define your brand's essence, uncover your unique strengths, and pinpoint what sets you apart. We dive deep to understand where you stand, what you can do better than anyone else, and how you can position yourself effectively in the market. By establishing a solid foundation, we ensure that every brand decision you make is aligned, credible, and built for long-term success. Let’s create the blueprint for your brand’s future together.

Brand Architecture

For companies that have for instance pursued a buy-and-build strategy, managing multiple brands can become complex. It’s often challenging to pinpoint which brands serve which audiences and offer which value propositions. At Pan Con Tomate Agency, we analyze your brand architecture and provide a clear decision framework. This framework guides you in determining which brands to consolidate and which to nurture and grow further. Our approach ensures that your brand portfolio is structured for clarity, alignment, and future growth, helping you make confident decisions that drive long-term success.

Marketing Strategy

At PAN CON TOMATE Agency, we’ve developed multiple models to craft effective marketing strategies tailored to your needs. Whether it’s refining your value proposition, pricing, positioning, digital and content strategies, or planning media, campaign, product, and distribution strategies, we have the expertise to bring your brand to life. We also explore opportunities to build ecosystems and strategic partnerships, especially for brands with smaller budgets, as this is often the most efficient way to kickstart your brand’s activations and drive impact. Our approach ensures that every marketing move is precise, aligned, and geared towards sustainable growth.

OUR HAPPY CLIENTS

Naast de herpositionering, tot uiting gebracht in de nieuwe Bertolli Brand Love Key, heeft PAN CON TOMATE ook geholpen de trots en winnaarsmentaliteit van het team verder te versterken. De aanpak was altijd scherp: ze pakken op wat écht verschil gaat maken en laten wat al goed is met rust. Snel en efficiënt met maximale impact. En een hele creatieve benadering—met out-of-the-box oefeningen en activiteiten die het teams niet alleen strategisch, maar ook emotioneel in beweging zetten. Het was ons een genoegen!

Aleks Fiege

CMO Bertolli

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MEET THE TEAM

Leontien van den Brink

Leontien is a commercially driven business leader with 20+ years of experience growing brands, people, and businesses across FMCG, fashion, lifestyle, and purpose-led sectors. She combines strategic marketing with broad leadership experience and international team management.

Leontien has repositioned global brands, built new categories, launched high-impact campaigns and helped both corporates and scale-ups grow — from Heineken and Dole to PE-backed brands.

She thrives where brand, business and culture meet — bringing clarity, energy and execution power. Pragmatic, data-driven and creative, and helps teams get unstuck and unlock growth with purpose and impact.

Leontien holds a Master’s in Business Administration (EUR) and a post-Bachelor’s in Organisational Psychology.

Cathalijne Bol

Cath has been guiding leaders and teams in their development since 2017. She previously worked at Unilever for 15 years in various marketing leadership roles.

Cath has an executive master's degree in organisational psychology from INSEAD business school and is a certified coach at CTI.

During her international career, Cathalijne has travelled all over the world and lived in various countries. Her expertise is to develop leaders who get the best out of themselves and their teams by exposing the human dynamics that drive, or inhibit, high performance and successful change.

To play, press and hold the enter key. To stop, release the enter key.

TESTIMONIALS

Isabelle Spindler-Jacobs

VP and Managing Director Dole Sunshine Company

Brand Strategy & Marketing Strategy

Leontien was an appreciated member of the leadership team that led a profound turn around at Dole Sunshine Company Europe. Fun & easy to work with. She played an important role in the restructuring program and rebuilding of energetic and diverse Marketing & Innovation teams. Leontien and her team launched brand purpose in Europe and a new European commercial strategy in good cooperation with the global teams. She deployed rapid brand repositioning and revamped portfolio and pricing strategies. She operated as a creative strategist, a true people manager, great connector and team player. Would love to work with her again :-)

Aleks Fiege

CMO Enrico Food Group

Brand & Marketing Strategy

Naast de herpositionering, tot uiting gebracht in de nieuwe Bertolli Brand Love Key, heeft PAN CON TOMATE ook geholpen de trots en winnaarsmentaliteit van het team verder te versterken.

De aanpak was altijd scherp: ze pakken op wat écht verschil gaat maken en laten wat al goed is met rust. Snel en efficiënt met maximale impact. En een hele creatieve benadering—met out-of-the-box oefeningen en activiteiten die het teams niet alleen strategisch, maar ook emotioneel in beweging zetten. Het was ons een genoegen!

Robbert van der Meer

Founder and CEO bFlex

Brand & Marketing Strategy

One of the challenges you face when launching a new concept is how to formulate your vision. As a founder you believe you have the perfect solution for a specific problem, that’s what drives you. But how do you explain your solution to your target audience on a large scale and in an efficient manner? Leontien has the unique ability to transform your idea into a story that is both relatable and understandable. With Leontien we did a thorough analysis of the brand bFlex (including values, key messaging and touch point mapping) with which we created a long-term strategy both for growth and marketing. Thank you for the great work Leontien!

Gideon van Dijk

CEO Chargetrip

Brand Strategy

Jitske and Leontien brought a ton of clarity and value to us finally defining our brand values and personality. They are great facilitators and really aligned our team around a single strategy for our brand. It added a lot of excitement and clarity to how we need to talk about our products, but also showed how we should behave as a brand to stand out in our particular vertical.

Adelinde Bennaars

Marketing Director MSF

Brand & Marketing Strategy

I’ve had the pleasure to work with Leontien for MSF, where she provided sharp insights and tangible improvements to take our (digital) fundraising strategy to the next level. This served as the fundament for the creation of a new digital marketing strategy and delivered an Always On social media plan, that since implementation has resulted in growth of new donors and donations. Besides that, Leontien’s positive energy and solution-oriented mindset, made it really fun to work together.

Ifigenia Nikolaidou

Founder and CEO Globassure

Leadership Coaching

It was a journey I didn't want to end. Throughout the sessions, Leontien was able to guide me towards discovering my values and my strengths, as well as my potential barriers to growth. In the process I got inspired to explore new areas, in an engaging and enjoyable way. The overall experience was eye-opening and I would do it again without a second thought. Working with Leontien has been an incredibly positive experience and I feel fortunate to have had the opportunity to learn from her. I would highly recommend the Personal Purpose trajectory to anyone who wants to grow and evolve as it had a significant impact on me.

GET IN TOUCH

PAN CON TOMATE, Heemstede, The Netherlands